On-line Film Marketing & Sales Intern with media co-op



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Location: Glasgow  

£8.25 p/hr  
Part-time, 20 hours per week,  for 12 weeks 
Immediate start - negotiable for the right candidate
Closing date: 8 August 2016, 12 noon 

About the Company 
media co-op is an award-winning creative agency, based in Glasgow. We are a small, friendly team.   
  
As well as producing social-issue documentary programmes for broadcast television, media co-op makes film and digital media for the third and public sectors - including video, animation, websites and apps. It specializes in designing and running participatory projects, engaging and involving people such as staff, volunteers, service-users in creating work about the organization; and provides bespoke media training for board members, directors, staff and volunteers.  
 
media co-op’s friendly, committed, creative team brings together decades of  experience creating powerful, engaging, accessible and award-winning work for corporate communications, campaigning, promotion, education, training and broadcast television, both at home and internationally.   
  
The Role 
This time-limited project is to promote and sell the documentary film ‘The Wee Govan Pipers’ via online channels. The film was produced by media co-op for the BBC. The target market is specialist international audiences out with the UK, especially fans of bagpipe music.  
  
The aim is to have achieved online sales of the film by the end of the internship, and have continuing promotion set up after the end of the Internship.   
  
The key tasks include:   
• Watching the one-hour film  
• Identifying and connecting with special interest groups online to which the film could be promoted   
• Identifying specialist film festivals and events where the film could be screened, to raise profile and promote purchase online   
• Advising on pricing for sale of the film online  
• Completing the set-up on the Vimeo sales platform  
• Creating a succinct marketing/promotional strategy which pulls together the research (undertaken above) into a plan  
• Creating simple materials for online promotion  
• Actively using social media and other online channels to promote the film to key festivals, events and to specialist groups online  
• Engaging with specialist online audiences to promote the film  
• Driving maximum online sales through strategies developed as part of the internship  
  
Requirements 
The ideal candidate will be a graduate in Marketing or related field. This Internship is of particular interest to graduates wishing to develop their skills in Online Marketing or Film Marketing.  
 
The skills required are:  
• Understanding of and, ideally, experience in engaging with and promoting products or services to international audiences online  
  
The internship will require:  
• Solid research skills, based on a methodical approach combined with curiosity, persistence and imagination  
• Solid understanding of online marketing and promotion   
• Fluent on social media platforms such Facebook, Twitter, Instagram, etc. and with screening platforms, such as Vimeo. You should be able to exploit these for promotional and cross-promotional purposes  
• High level of written and visual literacy  
• Excellent face to face and online communication skills  
• Results focus (i.e. sales over theory)  
  
It would be an advantage to have:  
• The skills to create simple and engaging digital marketing tools, such as digital postcards  
• Knowledge of film festivals   
• An interest in the highland pipes and traditional piping  
  
Application 
Closing date for applications is 8 August 2016, 12 noon.   
   
Please submit a CV and brief covering letter through the Adopt an Intern online application form on our website. All applications must be submitted by noon on the closing date.  State a. your availability and b. relevant information on your skills/experience pertaining to the job spec.  We do NOT accept e-mail applications unless otherwise stated.   
   
Please confirm your eligibility to work in the UK.   

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