PR & Marketing Assistant with Glasgow Ceramics Studio

Glasgow_Ceramics.jpg

Location: Glasgow
£8.45 per hour
Part-time for 12 weeks
Early November Start
Closing Date: 28 September 2017, 12 noon

About the Company

Glasgow Ceramics Studio is a vibrant making community comprised of ten full time and ten part-time makers in clay. We provide studio rental and comprehensive facilities to our members as well as workshops, master classes, firing facilities and technical consultations to the public. We actively collaborate with artists from across Scotland and with other Arts organisations in Glasgow facilitating public art projects and other ceramic art ventures. We are currently in the process of developing and broadening the services we offer to artists and to the public, through the establishment of an international residency, a ceramic graduate internship and an associate membership program.

More information about the studio, their work, and their values can be found on their website.

The Role

The Marketing Assistant is responsible for raising the profile of the Glasgow Ceramics Studio (GCS) locally, nationally and on an international level. Reporting to the Manager of Glasgow Ceramics Studio the successful applicant will be responsible for the set-up and development of four major projects at the studio:

• The introduction and development of a ceramic graduate internship at the studio. This will primarily target new ceramic graduates internationally, and encourage them to establish their practice in, or relocate to Scotland.

• The establishment of an associate membership program. The graduate will be responsible for the implementation of a new scheme at the studio, which will give external members the use of the studio’s equipment and provide them with assistance and support from full-time studio members

• Development of a mid-career ceramics residency. The Marketing Assistant will be responsible for the establishment and promotion of a ceramics residency at the studio, targeting established, internationally-based artists.

• ‘Rebrand’ and Promotion of the studio online and through social media. The graduate will examine and develop new marketing strategies for the studio, with a view to promoting the studio internationally, online and through various social media platforms. They will also be expected to train studio members on using these promotional tools. Under this remit, they will work closely with the Studio Manager in designing and commissioning a new website.

Other responsibilities include, but are not limited to:

Marketing

• Examine marketing strategies of other established arts studios and propose and develop marketing strategies and campaigns for the GCS.
•  Develop a clear brand and identity for the studio and communicate this effectively, both internally and externally.
•  Support the Studio Manager in liaising with internship providers and course directors in targeted geographical areas, to promote both the ceramics graduate internship and mid-career residency. The intern would be responsible for all related correspondence during their internship.

Digital

•  Oversee the development of dynamic content (written, visual, video) for multi-channel dissemination e.g. website, e-shots and social media i.e. Facebook, Twitter, YouTube, Instagram and Periscope. These platforms should be used to market the studio internationally, targeting mid career artists and group studios, particularly in the US, Canada, China, Australia, Europe and Ireland.
•  Maintenance and regular update of the website, managing and coordinating input from colleagues as appropriate.
•  Use of social media measurement tools to monitor and enhance future digital marketing outputs.

Communications and Media

•  Nurture relationships with local and regional press and bloggers in and beyond the arts, securing editorial coverage to promote and advertise the associate membership program locally and all three new programs in ceramic and craft magazines internationally
•  Build and maintain a contacts database, to be used for promotional campaigns.

Training

•  Training of studio members on using social media to promote the studio’s activities on both a group and an individual level.

 

Requirements

The ideal candidate will be a graduate with a background such as marketing, advertising or pr/comms who is keen to build on their existing skills through work in the applied arts field. Applications from those with a passion for the creative industries and ideally an interest in ceramics are particularly welcome.

A pleasant and confident telephone manner is essential, along with the ability to generate and follow up leads. You should be able to demonstrate a highly organised working style as well as a willingness to take the initiative. You will be self-motivated, determined and resilient.

A friendly and accurate writing style is very important, as is a genuine interest in engaging your audience.

The ability to use InDesign/Photoshop would be advantageous but is not essential, however, you should be able to demonstrate that you understand the tools for measuring online engagement with marketing activity.

This exclusive 3-month internship is an excellent opportunity to gain invaluable practical experience in marketing and business development Within this role you will have the opportunity to expand your professional network whilst empowering a dynamic and innovative creative arts organisation.

Application

Closing date for applications is 28 September 2017, 12 noon.

Interviews will be held on Monday the 16th October 2017.

Please submit a CV and brief covering letter through the AAI online application form on our website. All applications must be submitted by noon on the closing date. State a. your availability and b. relevant information on your skills/experience pertaining to the job spec. We do NOT accept email applications unless otherwise stated.

Please confirm your eligibility to work in the UK.

 

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