The Glasgow-based makers of health drink label Drink Baotic have become the latest to join an ethnic employment drive to promote return-to-work opportunities for minority women in Scotland.
Backed by the Scottish Government, the Adopt an Intern (AAI) “Back to Work” project supports women seeking to revitalise their careers after a break.
It was launched in December 2017 in partnership with community interest company Radiant & Brighter and is supported by Scottish supermodel Eunice Olumide and employability minister Jamie Hepburn.
Co-founded in 2008 by Isatou Knjai and Paul Blacker, Drink Baotic is made from community-harvested African Baobab superfruits. The product is high in vitamin C, antioxidants, fibre and calcium, and low in sugar, plus gluten and dairy-free.
As part of its business plan, Drink Baotic puts 10 per cent of its profits back into community projects in The Gambia. These specifically support female farmers.
“Having worked in supporting entrepreneurial female co-operatives in rural Gambia, the drive for social purpose in our work motivates us to help the communities around us to thrive, both through health and employment,” Knjai said.
“We are a multicultural business and this is a great opportunity to partner with an organisation with similar values, and to directly empower women to achieve their own goals, whilst supporting diversity and social equality.”
Drink Baotic joins Mara Seaweed, Trtl Pillow, Highland Spring and Diageo in hosting returners after a series of AAI employability workshops held in Edinburgh, Glasgow and Aberdeen towards the end of last year. More than 100 women have attended these events.
Set up in 2009, AAI has throughout most of its existence focused on the young adult population. Its Back to Work initiative is aimed at assisting those aged 30 and over who are returning to work.
“Adopt an Intern has been supporting women with internships and returnships for eight years,” chief executive Joy Lewis said. “An exciting placement with a great employer is an incredible way to refresh a career, or indeed, kickstart a new one.
“We're delighted to be working with Drink Baotic to help close the pay gap and overcome the more unseen challenges that minority ethnic women face in the workplace.”
Originally published in Insider.co.uk, 4 April 2018