Marketing and Social Media role with Vistalworks

 

 

Location: Edinburgh or Glasgow
£21,000 per annum (based on £10 per hour)
Full-time, flexible and accessible working available
Immediate start
Closing date: 4 September 2019, 12 noon.

This is a great opportunity for a motivated graduate or returner to make their mark on a rapidly growing startup in an experienced and supportive team.

- The AAI team

About the Company

"Vistalworks is creating a new category of personal cybersecurity protection that will reduce consumers' exposure to financial fraud, criminal sellers and illicit trade, whenever and wherever they shop online.

Using data analytics technology, our algorithms score the risk of sellers and their product listings, and warns consumers of potential harm before they buy online.

Vistalworks is the new data technology startup from three well-known, highly experienced entrepreneurs. CEO Vicky Brock, was named Scotland’s Most Inspiring Business Person at the Entrepreneurial Scotland Awards, won Innovator of the Year at the Everywoman in Technology Awards and is a Women’s Enterprise Scotland Ambassador.

COO Alan Murray has built multiple multi-million-pound businesses by harnessing the power of diverse datasets and translating those into actionable information for end users. Chief Product Officer, Stephen Budd, is responsible for creating and delivering innovative and award-winning data-driven products to market, ranging from retail analytics to medtech and cybersecurity.

The co-founders have come together to solve a huge social problem - the harm caused to citizens, communities, services and businesses by dangerous, fake and illicitly traded goods. We aim to help online shoppers understand if they are at risk of harm before they buy. Our software will always be free to consumers - our target paying customers are enforcement agencies, banks, payment providers and E-commerce marketplaces.

You’ll be coming in to the company right at the beginning of our process of marketing our innovation and building on major new contract wins. You’ll be reporting to and working with very experienced founders who’ve lead teams and businesses before. This means you can benefit from the upsides of startup life - such as a fast pace of work, creativity, lots of challenges and problem solving and plenty of opportunities to make a direct impact - but you’ll also be supported in your personal development in a professional management environment that most startups lack."

More information about the vision and values of Vistalworks can be found HERE.

 

The Role

All marketing, promotions and content is currently being managed by the CEO, Vicky Brock. This new role is to have someone working alongside her who is completely focused on creating, executing and tracking our marketing and social media campaigns, in order to:

1) Drive direct consumer usage of our tools

2) Create content and messages that attract inbound b2b and stakeholder sales enquiries and partnership opportunities

3) Build awareness of Vistalworks, its mission and tools across multiple marketing and media channels, in order to create a continual and growing pipeline of future users, customers and partners.

We are looking for the practical ability to execute campaigns and create content to drive commercial results. This role is about delivering our business and marketing strategy, rather than defining it.

Responsibilities and duties will include:

CRM

Maintaining the Hubspot CRM and reporting the status of the sales and usage/engagement metrics to the executive team.

Email

Using Mailchimp or similar to manage email subscribers, templates, follow-up automation sequences and content curation.

Devise, execute, measure and optimise engaging and relevant content for regular emails, including co-creating and issuing the bi-weekly stakeholder newsletter

Social media

Assist in the planning of, and create, schedule and deploy original and shared content (including blog, YouTube, Twitter, LinkedIn, Facebook and Instagram) ensuring best practices around formatting, accessibility, GDPR & usage rights are maintained

Paid search and other paid online advertising

Create, test, deploy and optimise paid search and other paid online marketing activity, likely on Reddit, Mumsnet, Google, Bing and Facebook, in line with agreed budgets and priorities.

Google Analytics

Ensure activities and campaigns are accurately tagged, tracked and measured in Google Analytics (training provided). Responsibility for reporting key marketing, sales, voice of customer and usage stats & trends to the executives and product team.

Events and activity

Help make sure we are on the pulse of, invited to and at the heart of key issues, discussions & events that matter most to our target communities and stakeholders. Attendance at appropriate events.

What Vistalworks can offer you:

• We have an active personal development and mentoring programme, with one working day each month set aside for working on with your mentor or on your tailored personal learning plan.
• Active personal, professional and network development support from the talented founding team
• Flexibility, visibility and empowerment to build your confidence and make your own impact and reputation (we always give credit where it’s due)
• The company is less than 6 months old, so you’re joining us at the start of an exciting adventure with opportunities for real growth
• A collaborative, trusting and open work environment
• We will provide additional training support should you choose to acquire new skills related to our core technologies.
• You’ll be reporting to and working with very experienced founders who’ve lead teams and businesses before. This means you can benefit from the upsides of startup life but in a professionally managed environment.

This is a great opportunity for a motivated graduate or returner to make their mark on a rapidly growing startup in an experienced and supportive team.

 

Requirements

This is an entry-level role and will suit a career changer or a recent graduate. A marketing degree specialism is not necessary - we welcome applicants with direct practical experience of marketing and communications or events organisation, regardless of academic background.

It would be great if you brought experience of building a user group or audience up from nothing by marketing and promoting a consumer-facing app, product, event, blog, web business, podcast or similar, using multiple online marketing channels. Or maybe if you are able to demonstrate content examples (whether blog posts, email templates, video, social content, web copy) that are wholly your own creation.

Regardless of the above, you will be able to demonstrate that you meet the following essential requirements of the role:

• Curiosity
• Enjoy collaboration and be willing to share ideas and problem-solving with a diverse team of colleagues
• Be comfortable managing own time and task prioritisation, and working with limited supervision.
• Unafraid of numbers or technology (we’re not expecting you to code, be a maths-whizz or data analyst, but tech and data is what we do, love and enthuse about, and we want you to feel part of that).
• Willingness and ability to be directed and to learn from an experienced data startup leadership team – and in turn make recommendations and share ideas back to us.
• Strong written, verbal and visual communication skills.
• Organisational skills to self-manage the core marketing campaigns and social media toolset without any additional administrative support.
• Self-learning skills to embrace and adapt to new marketing and communication tools and technologies, and to become the internal expert on those tools.
• Willing and able to clearly and accurately communicate the various benefits of our data-technology and software to very different, but non-technical audiences.
• Good PowerPoint and Excel (or similar)

If you have any questions about this role or the organisation please contact team@adoptanintern.org.uk. Please do not under any circumstances contact the employer directly as doing so may negatively impact your employment opportunity.

 

Application

The closing date for applications is 4 September 2019, 12 noon.

Please submit a CV and tailored Cover Letter through the Adopt An Intern online application form by clicking “Apply” on our website. Examples of what we like to see in a cover letter can be found HERE. All applications must be submitted by 12 noon on the closing date. In your Cover Letter, please state: A) your availability and B) relevant information on your skills/experience pertaining to the job specifications.

We do NOT accept email applications unless otherwise stated.

Successful candidates must, by the start of the employment, have permission to work in the UK.  

 

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